by Sterling Anthony, CPP, expert in packaging, marketing, logistics, and human-factors.
An expert’s impact on a jury does not being with testimony; rather, it begins with the expert’s entrance into the courtroom. When the judge instructs the attorney to call the next witness and the attorney responses with a name, jurors ready themselves for a new stage in the proceedings.
The expert should walk to the witness stand at a normal pace, while mindful of good posture. The expert should avoid the impression of wearing blinders; instead of a gaze fixed straight ahead, the expert’s head and eyes should divert normally, taking in the surroundings, an acknowledging nod or two, if appropriate.
As the expert walks to the witness stand, the jury sees the expert’s outer attire, and nothing about it should be off-putting. Testifying is serious business; as such, the expert only should wear business attire, preferably of a conservative style.
During the oath, the expert should stand tall, while maintaining eye-contact with the person administering the oath. A confident, “I do,” or even more succinct, a “Yes,” clears the way for the expert to be seated.
The expert should not nestle into the witness chair, using unnecessary adjustments that might be perceived by the jury as nervousness or lack of confidence. At this time, the expert should adjust the microphone, preventing having to lean or otherwise change posture with each answer. If water is within reach, this would be a convenient time to pour a drink, to have it at the ready for later consumption.
Now it’s time for testimony, to help the jury understand the issues pertaining to the expert’s specialty. Throughout, the expert should not let the effectiveness of the testimony to be sabotaged by errors in comportment. It begins with the entrance; after all, no one gets a second chance to make a good first impression.
Sterling Anthony’s contact information is: 100 Renaissance Center, Box-176, Detroit, MI 48243; 313-531-1875; www.thepackagingexpertwitness.com; thepackagingexpertwitness@gmail.com